Target group facts in highlights and figures

The Danish maritime industry - The Blue Denmark is the country's largest export industry, with a share of 20 percent. The industry employs almost 100,000 people, of which just over a third are office jobs. Maritimedanmark.dk encompasses the entire maritime industry and the sub-industries associated with it. We reach out broadly - from the management of listed shipping companies, employees in sales and marketing departments, bunker suppliers, port companies, ship designers, offshore companies - to Danish seafarers and branches worldwide.

Highlights of the reader survey

  • 87% of readers work professionally in the maritime industry
  • How the green transition affects all parts of the industry is high on the agenda.
  • The readership is broad within the maritime field, "from sailors to CFOs."
  • 28% of readers work in companies with over 500 employees, 22% in companies with 50 - 499 employees.
  • 33% are managers and 7% are self-employed.
    Well-established trade media are still the most important source of professional knowledge and inspiration - in print and online.

Total target audience universe Maritimedanmark.dk

Consists of an online portal and a daily newsletter sent out at 12:00. In addition, thematic newsletters are sent out regularly where relevant agendas and issues are unfolded and discussed.

The diversity within the target group

Areas of work

Which discipline(s) do you primarily work with? (select max. 3)

Profession

90% work professionally within the maritime industry

Areas of interest

Events, education & courses

5 out of 6 have participated in professional events in the past year

News sources

“How important are the following information sources/channels to you in terms of professional orientation and inspiration?”

Reading habits

“Which professional media do you read regularly?”